![]() A month earlier, the company laid off approximately 14% of its workforce. In early 2023, Strava significantly raised subscription prices in many markets-some more than doubling. In March 2022, Strava stopped operating in Russia and Belarus because of the Russian invasion of Ukraine. By 2020, Strava had more than 50 million users and three billion activities had been uploaded. Initially popular with cyclists and eventually runners, by 2017 over 1 billion activities had been uploaded to the service. Cofounders Michael Horvath and Mark Gainey first met in the 1980s as members of Harvard University's rowing crew. Strava, which means "strive" in Swedish (although spelled "sträva" in Swedish with an "ä", which is a separate letter from "a" and does not exist in the English language), was founded in 2009. Strava Metro, a program marketed towards city planners, uses cycling data from Strava users in supported cities and regions. Activities can also be entered manually via the Strava website. Activities can be recorded using the mobile app or from devices manufactured by third parties like Garmin, Google Fit, Suunto, and Wahoo. An activity's recorded information may include a route summary, elevation (net and unidirectional), speed (average, minimum, maximum), timing (total and moving time), power and heart rate. If an activity is shared publicly, Strava automatically groups activities that occur at the same time and place (such as taking part in a marathon, sportive or group ride). Strava records data for a user's activities, which can then be shared with the user's followers or shared publicly. The service was founded in 2009 by Mark Gainey and Michael Horvath and is based in San Francisco, California. ![]() Strava uses a freemium model with some features only available in the paid subscription plan. It is mostly used for cycling and running using Global Positioning System data. Strava is an American internet service for tracking physical exercise which incorporates social network features. English, Dutch, French, German, Italian, Japanese, Korean, Portuguese(Portugal), Portuguese(Brazil), Russian, Simplified Chinese, Spanish(Spain), Spanish(Latin America) and Traditional Chinese ![]()
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